Meta has recruited Clara Shih, Salesforce’s CEO of AI, to spearhead its efforts in the competitive business AI landscape. Shih’s appointment signals Meta’s increasing focus on enterprise AI as it seeks to expand beyond consumer-facing technologies into tools that cater to businesses. Known for her expertise in AI and digital transformation, Shih brings a wealth of experience that aligns with Meta’s strategic pivot toward enterprise solutions.
This move positions Meta to compete more directly with established enterprise AI players. With Shih at the helm of the newly formed Business AI Group, the company aims to integrate advanced AI tools into its existing platforms, leveraging opportunities in sectors like customer service, marketing automation, and analytics. Shih’s leadership marks a significant step in Meta’s broader strategy to secure a foothold in the rapidly evolving business AI market.
