Binance’s media traction has plummeted by 103% following reports that former U.S. President Donald Trump has excluded Binance Coin (BNB) from his proposed crypto strategic reserve. The sudden shift in sentiment has raised concerns among investors about BNB’s market position and potential regulatory risks, putting downward pressure on its price.
Trump’s crypto-friendly stance has been a key focus for the market, with his reported plan to back a strategic reserve of digital assets seen as a potential boost for select cryptocurrencies. However, BNB’s exclusion suggests increased scrutiny on Binance, which has faced regulatory challenges worldwide. Traders are now assessing whether this move signals a broader shift in U.S. policy toward centralized exchanges and their tokens.
The drop in media traction and investor confidence has already had an impact, with BNB’s price experiencing increased volatility. While the broader crypto market remains relatively stable, Binance Coin could face further downside if selling pressure intensifies due to uncertainty surrounding its regulatory standing.

Some analysts believe BNB’s fundamentals remain strong, given Binance’s dominant position in the industry. However, market sentiment often plays a crucial role in short-term price movements, and negative headlines could continue to weigh on the token.
Crypto traders are closely watching for Binance’s response, as well as Trump’s next moves on digital asset policies. If Binance can regain trust or secure regulatory clarity, BNB may stabilize. Conversely, continued exclusion from key initiatives could lead to extended price weakness.
For now, BNB’s price reaction will depend on how investors interpret Trump’s decision and whether Binance can counteract the negative sentiment. With regulatory uncertainty still looming, the coming weeks could be a decisive period for the token’s market trajectory.